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An interview with Doris Hangartner

When did you first discover your love of gems?
When I was seven years old, my brothers went hiking in the Alps. They brought me back a treasure. They had picked up a grey stone, and the guide struck it with a hammer, revealing that the inside was a silvery sparkle. I was in awe that something so plain on the outside could have such magic on the inside. Since then, I have never ceased to be amazed by the beauty hidden inside rough stones that when cut become extraordinary gems.

What made you want to start your own company?
Since I was little, I dreamed of having my own jewelry shop. As I studied and learned more about gems, I became passionate about finding special stones and sharing them with women who could appreciate their beauty. I also learned that I enjoy designing jewelry that highlights the natural qualities of the gem and working with top goldsmiths in Switzerland to bring my visions to life. As an entrepreneur, I hope that I can enhance my client’s lives by helping them find the perfect stones and bespoke jewelry to adorn them and to complement their busy and fascinating lifestyles.

Do you have a favorite gem?
I love the Paraiba Tourmaline. This rare gem was first discovered in the 1980’s. The stone’s colors range from Caribbean blue to grass green. I love the color tone – looking at it is an instant vacation, like taking a dive into the Caribbean Sea.

How do you know when you have matched a woman to a stone?
The experience is profound and very physical. Literally, when a match is made, a woman’s face glows. One woman will gasp with delight while another might gaze silently in awe and amazement. We both feel when the match has been made – something just feels very right.

What is your vision for your company?
I want to provide women with a very reliable and safe place to buy the most extraordinary gems in the world and to experience and enjoy the exquisite colors of gems and jewelry. I want my brand to stand for authenticity, joy and beauty. I look forward to meeting my customers at bespoke private events around the world and to developing beautiful friendships over the love of gems and jewelry.